IDI Print Advertising Campaign

These full page advertisements were requested by the client to showcase its product. Our creative solution was using the product to form identifiable shapes and objects related to certain professions.

The first print advertisement below left uses a speech bubble to embody the concept of innovation through discussion and collaboration.

The second print advertisement below uses the shape of a stethoscope to target medical equipment suppliers and health care professionals.

Client: Interconnect Devices, Inc.
Agency: Salva O’Renick
My Role: Junior Art Director
(Creative approach for these ads was previously established by peer Art Director; Took the “We Speak The Language of Innovation” advertisement from concept to completion.)